Telegram Revitalizes TON: Toncoin Rebrands to Gram Amid Market Surge
In a significant move signaling a renewed commitment to its blockchain ambitions, Telegram has announced the rebranding of its native cryptocurrency, TON, from Toncoin to Gram. This decision, spearheaded by Telegram CEO and co-founder Pavel Durov, marks a full circle moment for the project, which initially faced regulatory hurdles years ago.
A Return to Roots: The Gram Rebranding
The announcement, shared by Durov on his official channel, confirmed that The Open Network will retain its TON branding, while the associated digital currency will revert to its original planned name: Gram. “Gram was the original name of TON’s currency in the first white paper,” Durov stated. “We’re returning to our roots—and starting a new chapter. This rebranding will pave the way for what comes next.” The transition is expected to take approximately three weeks.
This strategic shift follows Telegram’s increasing involvement with The Open Network. Just last May, Durov revealed that Telegram would replace the TON Foundation as the primary driving force behind the network, stepping in as its largest validator. This move was accompanied by technical enhancements, including a reduction in transaction fees and an increase in the block rate, designed to accelerate transaction processing and improve network efficiency. These initiatives are part of a broader strategy Durov has dubbed “Make TON Great Again.”
Market Responds Positively to Telegram’s Renewed Focus
The cryptocurrency market reacted swiftly and positively to the news. The price of TON experienced a notable surge, jumping over 13% within a day, reaching a recent price of $2.12. Earlier in the day, it even touched highs of $2.26. Looking at a broader timeframe, TON has seen an impressive gain of approximately 58% over the last month. However, it’s important to note that despite these recent gains, the token remains 74% below its all-time peak of $8.25, recorded in 2024 during the peak of the Telegram crypto gaming craze that saw popular titles like Hamster Kombat and Notcoin gain traction.
“Telegram’s re-engagement with The Open Network and the Gram rebrand signals a powerful endorsement from a major tech player,” says Dr. Anya Sharma, a blockchain economist. “This institutional backing, combined with technical improvements and a clear roadmap, could significantly boost investor confidence and user adoption for the ecosystem. It’s a strategic play to leverage Telegram’s massive user base and integrate Web3 functionalities more deeply.”
Frequently Asked Questions (FAQ)
- What is the new name for Toncoin?
Toncoin (TON) will be rebranded as Gram. - Will The Open Network’s name also change?
No, The Open Network will retain its TON branding. Only the token name is changing. - Why is Telegram rebranding the token to Gram?
Pavel Durov stated it’s a return to the original name planned for Telegram’s native token, signaling a new chapter and renewed commitment to the project’s foundational vision. - How has the market reacted to the news?
The price of TON saw a significant jump of over 13% following the announcement, reflecting positive investor sentiment.
